I have been using deodorant or antiperspirant for the last 35 years. I was taught to buy women's deodorant as a woman's scent is different from a man. Fast forward to 2011 and the deodorant and fragrance that I use are made for men. I have found that women's deodorant just does not work, also I do not want to use all the cancer and endocrine disruptor chemicals on my body. Tom's of Maine is almost as old as I am, there products to put it simply just work. Just because a product says men's does not meen a Woman can't use it.