I have been eating Non-Dairy deserts for the last 30 years and always liked them so I was very surprised when I purchased Rice Cream's Organic Vanilla that it was the worst desert I have ever eaten. Perhaps the little logo in red advertising new improved taste should have been a clue that I was not going to like it? I had liked it before so I did not think, that they could have changed it that much? Boy was I wrong, I am now very mad that I can't get my money back for how terrible this was. I am posting a PIC so you will not be fooled and buy it, run away if you see it and get something else!